THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Business leaders care about the value capture gap - an interview with Mark Stiving
Ibbaka spoke with pricing expert Mark Stiving about how he developed his expertise in pricing, what could be done to improve pricing education at business schools and the value capture gap. In Mark’s experience, the value capture gap is one of the most effective frames for engaging company leaders in a conversation on pricing.
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.