THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Would subscription pricing have helped to save the Mountain Equipment Co-op (MEC)?
Mountain Equipment Co-op (MEC) was an important part of how Vancouver imagined itself. It failed in September 2020 and was sold to private equity. Could a subscription model have saved the co-op, forcing it to pay less attention to growth and more attention to its members?
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