THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Would you like to calculate your emotions?
If only 10% of companies measure what matters, what is it? What hides behind 90% of the quantitative value? Is it possible that the elusive, sometimes impossible and yet the most potent drivers of every activity are simply our emotions?
“There is a crack in everything. That's how the light gets in.” ~ Leonard Cohen
Emotional Value Drivers play a pivotal role in human behaviour, and yet, they escape the aspiration to tame them by assigning a numeric value and make them less elusive. Is it possible, I wonder, to better connect emption and price. This exploration that starts in a drawing class.
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