THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

Is your SaaS business making full use of its pricing power?

Pricing is the most powerful way to improve SaaS business performance. Yet many companies hesitate to act as they lack a process for designing pricing and confidence in the outcomes. Ibbaka gives you the frameworks, insights and tools you need to price with confidence.

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Steven Forth Steven Forth

How pricing can help fix NDR challenges

Net Dollar Retention (NDR) or Net Revenue Retention (NRR) is a key metric that investors are using to measure the health of their portfolio companies. Pricing and packaging has a big impact on this metric, but not always in the ways one expects. How can pricing help improve NDR?

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Steven Forth Steven Forth

The design of pricing projects

Over the past few years a set of best practices has evolved in the design of pricing projects. These best practices have emerged from more general approaches to the design of adaptive, data-centric systems and the specific needs of pricing, packaging, revenue generation and monetization. Here are the six steps any major project should have.

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Steven Forth Steven Forth

Customer segmentation for price increases

Are you planning a price increase for 2023? Before you execute on a price increase you need to segment your customers. The segmentation is based on Value to Customer (V2C) and a measure of the value of the customer to the company like ARR or LTV (life time value of the customer). You want to move customers into the segment where they are getting a lot of value and providing a lot of value.

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