THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Rashaqa Rahman Rashaqa Rahman

Pricing in consolidating markets

Some are predicting a recession in 2023. With recessions, one often sees market consolidation. The number of potential customers, or the number of pricing units, or both, can decline. This has implications for both pricing and growth models. Leaders need to be prepared to respond.

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