THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Assessing organizational approaches to pricing, segmentation and value creation - how to get started
Have you ever wanted to pause and take an outside-in view into your organization’s approach to pricing, positioning and value creation? At Ibbaka, we understand that assessing one’s market approach is not an easy undertaking. We want to enable both new and mature organizations to take a disciplined approach to assessing their pricing and go-to-market strategy. Which is why we have designed a The Ibbaka Self-Assessment Tool to get you started.
Segmentation drives the focus needed for successful marketing - An interview with Geoff Hansen
Geoff Hansen sees more market segmentations in a year than most of us will see in a lifetime. He has a sharp eye for what works and has heard pretty much every excuse out there on why not to segment or target. We tapped into Geoff for some of his wisdom.
An overview of pricing strategy
Pricing strategy is critical to commercial excellence. Without a pricing strategy pricing drifts into throw it at the wall pricing and becomes a frozen accident. What are the key aspects of pricing strategy? This post gives you a concrete introduction. It is a great place to get started.
How to plan your 2021 pricing strategy
2021 is just around the corner. Here are the three critical things to do to plan you pricing strategy for next year., and a tool to help you with your planning.
How to price for SaaS transformation
The migration of licensed pricing models to subscription of SaaS pricing models continues. Many companies are asking how to migrate to the cloud and subscription models while protecting their established businesses. Begin with value-based market segmentation and then choose a pricing metric that tracks the value metric and differentiates from the licensed pricing.
How to price new functionality
To thrive, to even survive, one must continually deliver new functionality to the market. For this to be sustainable, there has to be a return on the new functionality. It needs to be priced. In this post we explain how to price new functionality.
What is Value-Based Pricing?
Why Use Value-based pricing? Pricing can be extremely complex to many as it is a nuanced art but also a strange science. There are many different pricing models and strategies to choose from. It's hard to know where to even start. If your product has differentiated offers and you want the most flexible model that can support different pricing strategies, value-based pricing is for you. Pricing models might seem complicated but here we break down the structure to show the basics of value-based pricing.
Ibbaka on 2020 Ready to Rocket - Growth Despite Uncertainty
Ibbaka made the Ready to Rocket List for 2020. This list is in its its 18th year and celebrates the British Columbia’s high growth technology companies, those that are most likely to succeed. In this post we share Rocket Builders insights from the launch event.
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