THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Maximizing Value: The Art of Measurement: PeakSpan & Ibbaka Masterclass Q&A
On June 5th, Ibbaka presented at PeakSpan’s Master Class series. We explored practical steps for building a robust value model, a key tool for value-based pricing. This model, crucial for sales, customer success, and product management, helps estimate economic value. In this blog post, we elaborate on questions from the session.
What gets measured gets managed - How to measure your pricing
There is an old saying “what gets measured is what gets managed.” Most companies do not do a good job of managing pricing. Is that because they do not measure it? What aspects of your pricing performance should you be measuring? How will those measurements help you to manage pricing? We conclude with three critical measures you need to get started.
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