THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

Can Cybersecurity Companies Leverage Outcome Based Pricing?

Outcome or results based pricing is a dominant theme in B2B SaaS these days. But can cybersecurity companies leverage this? How does one price for what you prevent happening? Cybersecurity pricing will evolve over the next decade to use outcome based pricing where possible.

Read More
Steven Forth Steven Forth

AI applications edge toward outcome based pricing

There has long been speculation that AI will enable a shift to outcome based pricing, overcoming objections based on attribution, predictability and accountability. Intercom’s pricing of its Fin AI Agent is evidence that this is beginning to happen. Will AI lead to outcome based pricing?

Read More

Never miss an update

Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.