THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Are you leaving money on the table?
In the Sixth Edition of The Strategy and Tactics of Pricing, Tom Nagle and Georg Muller introduce the Value Cascade. This is a powerful framework for identifying value and pricing leaks. Use it to ask yourself hard questions about how you create, communicate and capture value.
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.