Looking back at pricing predictions for 2018 we see how good our crystal ball really was.

Cost plus pricing is the best pricing method when the customer has control of the deliverables and when only the customer can know the value of the offer.

One of the best questions we are asked is 'OK, you are pricing experts, so how do you price your own services?'

A fair question and we don't answer this by giving a price. We advise our clients not to get into a price discussion until they have established value. We follow that advice ourselves!