THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
How to negotiate price (getting to positive-sum pricing)
Pricing negotiations are among the most difficult in business. If not framed in terms of value and differentiation they quickly become zero-sum games, in which what one side wins the other side loses. Poorly handled, they can even become negative-sum games, where both sides lose. How can you make sure your pricing negotiations are win-win negotiations?
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.