THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

When to price predictive analytics

Many companies are adding predictive analytics capabilities to their offers. We all want to know more about the future, there is more and more data available and deep learning style AIs have been described as prediction machines. How should this new functionality be priced? There is no one answer, but by following the basic value based pricing process one can get to an answer.

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Steven Forth Steven Forth

The data you need to collect to inform pricing actions

Good pricing decisions require data. By the time you need to take action, it is often too late to collect the needed data or data collection adds to costs and delays. You can avoid this by setting up your CRM, financial data, user surveys and most importantly your SaaS offer to collect the data you will need.

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