This September Ibbaka changed its pricing. We decided to be more generous in the number of value stories and pricing models included in each package. Why did we do this? How did we make the decision? How does this impact the price?

Checklists are a powerful planning and risk management tool. They are used when there is a complex process with many dependencies. Pricing transformation is such a process. Ibbaka has a checklist for introducing new packaging and pricing.

Introducing a new pricing model is a strategic transition. How you price says a lot about your company. How you introduce new pricing communicates your value and your values. A good plan, embedded in an OODA loop, is the key to success.