THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
In pricing it is the distribution that matters (averages are not your friend)
Making pricing decisions on average value is a mistake. Always go into the data and look at the distribution. Different distributions (normal, fat tails, skewed, multimodal) suggest different pricing actions.
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.