THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Liam Hannaford Liam Hannaford

Pricing Diagnostics and Rapid Response (PeakSpan Master Class)

Take control of your pricing with our upcoming Master Class with PeakSpan Capital. Our highly anticipated event is on “Pricing Diagnostics and Rapid Response” and will equip you with a practical action plan that empowers you to swiftly diagnose and take control of your pricing strategy.

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Ed Arnold Ed Arnold

Value Stories Work Better than ROI Claims

Value is central to the design, sale and support of B2B software. Sophisticated ways of understanding and measuring that value have been developed, from basic ROI calculators to sophisticated Economic Value Estimation models. But at the end of the day, we are human, and humans respond to stories. Converting value models into value stories is key to communicating value.

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Ed Arnold Ed Arnold

Five Pricing Challenges (that may not really be pricing challenges)

Pricing challenges come in all shapes and sizes. In some cases, the pricing challenge is a symptom of some other underlying issue, not something that can be solved with a quick pricing fix. Understand the five major types of pricing challenges. Then use the Ibbaka Pricing Diagnostic to answer some questions on the type of pricing challenge that you have. Ibbaka will respond with a preliminary diagnosis.

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Ed Arnold Ed Arnold

Is it Time to Change Your Pricing?

Prices cannot be left static. Differentiation value changes as your customers change their own business and as new competitive alternatives enter the market. There are several different reasons to reconsider your pricing. Explore these with the Ibbaka Pricing Diagnostic.

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