THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
What questions should the CEO ask about pricing?
The CEO should play a leading role in pricing strategy and demand a high level of execution. Pricing is too important to leave to experts. It is one of the most powerful strategic levers a business has. What are the ten top questions a CEO can ask to help improve pricing practices at their company?
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