THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
How not to price - the two most common approaches to pricing
It is often said that cost-based pricing is the most common pricing methodology. I fact the two most common approaches to pricing are ‘throw it at the wall and see what sticks’ and the ‘frozen accident.’ Here is how to recognize these two pricing anti patterns and what to do when you find them.
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.