THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Edward Wong Edward Wong

What research is critical for developing GenAI pricing models?

Good pricing requires good data, and one place that data comes from is market research. But what kind of research? Begin with a value model and quantify it with qualitative research and data analysis. Model your costs and test willingness to pay. And don’t forget to see what the competition is up to!

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Steven Forth Steven Forth

Core Concepts: Conjoint and Discrete Choice Modelling for Pricing Research

Core Concept: Conjoint and Discrete Choice Modelling are important tools for market research. In the context of pricing work, these studies can give insight into how different functions contribute to value. This is very useful in packaging and understanding how prices should be priced relative to each other.

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