THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
The role of organizational culture in pricing
Pricing excellence requires organizational alignment on pricing. Corporate culture plays an important role in this. It is critical that finance, operations, product development, product marketing and especially sales are aligned on pricing success. Without alignment, it is difficult to execute on adaptive pricing.
The Cost Effectiveness of a Price Response
Pricing decisions operate within a dynamic, uncertain and competitive landscape. They can have a lasting impact on an organization’s long-term profitability and growth strategy.
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