THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Two pricing-packaging responses to platform commodification
Every successful platform eventually sees its core functionality get commoditized. There are two completely different strategic responses: 1. separate new high value functionality from the platform or 2. use the new high value functionality to defend the platform price. Be clear which approach you are taking as one can cancel out the other causing both to fail.
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