The rapid of evolution of B2B SaaS and generative AI mean we need new ways to chart and navigate a changing environment. Ibbaka is responding by upgrading its investment in research and community. We are adding research reports and generating value models for many solutions based on publicly available information.

Ibbaka has an ongoing research program in market segmentation, customer targeting and pricing. This connects to our other research in talent, competency and skill management. Market research is outside in. Skill research is inside out. This report is on pricing actions and pricing action portfolios.