THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

Research Report - Pricing Actions and Pricing Portfolios

Ibbaka has an ongoing research program in market segmentation, customer targeting and pricing. This connects to our other research in talent, competency and skill management. Market research is outside in. Skill research is inside out. This report is on pricing actions and pricing action portfolios.

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