THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Is SaaS price inflation a real thing?
SaaS price inflation began to surface as a meme in late 2022. Early in 2023 it seems to be taking hold as many SaaS companies move to raise prices in response to inflation. This has provoked pushback from some buyers. Is SaaS price inflation a real thing? If so, what does this mean for pricing in 2023?
The design of pricing projects
Over the past few years a set of best practices has evolved in the design of pricing projects. These best practices have emerged from more general approaches to the design of adaptive, data-centric systems and the specific needs of pricing, packaging, revenue generation and monetization. Here are the six steps any major project should have.
How to Approach Increasing Your Prices in Response to Inflation: Mark Stiving and Steven Forth in conversation
Many are debating the implications of inflation for price increases. In this podcast on Mark Stiving’s popular Impact Pricing Podcast Channel Mark and Steven debate how we should respond to inflation and what it means for pricing.
Are B2B SaaS companies getting too aggressive with 2023 price increases?
Many B2B SaaS companies are planning aggressive price increases in 2023. They are doing this because they see inflation as a good to slip in a price increase while their customers will accept one. This is naive. B2B SaaS companies need to be focussed on how they are creating value and how this is changing for their customers. There are opportunities to raise prices, but they need to be targeted and not broad brush.
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