THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
The Elusive M: Why Measuring the M in MEDDIC is a Challenge
MEDDIC is a popular approach to lead qualification for B2B SaaS. The M stands for Metrics and itis often where sales struggles. Some even skip over this. The value based approach provides the tools needed to manage the M in MEDDIC.
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