Organizations follow three different paths to adopting a service led growth strategy. They can start with a software platform, a professional services business or with disruptive new technology. Service led growth leads to higher value to customer (V2C) no matter what path you take.

Service led growth is an emerging discipline that brings together professional services, software and data to create a growth flywheel. To execute on service led growth pricing must be considered as a system and systems engineering principles applied. This post introduces service led growth and its special pricing considerations.

More and more services companies are weaving software into their solutions. There is a tendency at some companies to discount the software to maintain margins on professional services. This sends the wrong message to customers and internally. Discounts services before you discount software.

Services unfold over time, and when you design a service and its pricing you need to make sure to consider how emotional and economic value unfold over time. Find some way to make sure buyers get at least some economic and emotional value early on.