The key to pricing is to connect strategy to execution. One of the best ways to do this is to use Roger Martin’s strategic choice cascade. Ibbaka uses this regularly with our clients and it helps build alignment across the organization. This is a template that you can download to guide you in your strategic choices.

Executives are looking for data-driven insights to make key decisions that will allow them to execute and drive their businesses forward. Business needs to strike the balance between what its market needs and what it can achieve with its talent. Leaders are tasked with driving business performance and outcomes—outcomes that are usually measured in terms of financial performance. The winning path to do this is to create value for our stakeholders while differentiating to stay ahead of the competition and to drive ongoing engagement with our stakeholders.

With a diverse and talented team, there are many businesses we could go into. We already have a business developing eLearning and performance support systems for activating and embedding marketing strategy across organizations.