THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Pricing and Planning: Will usage-based pricing continue to drive growth?
Usage or consumption pricing has been widely recommended by SaaS pricing experts over the past few years. How well has it been performing? How resilient will it be in a more challenging economy?
Building the Vancouver Innovation Community - An interview with Mike Volker
Ibbaka is committed to helping companies move from potential to growth. As part of this, we support the innovation economy and are active participants in the Vancouver community. Mile Volker is one of the key people in our community, as an investor, fund manager and community organizer. In this interview he looks back on his career and casts a glance into the future.
Would subscription pricing have helped to save the Mountain Equipment Co-op (MEC)?
Mountain Equipment Co-op (MEC) was an important part of how Vancouver imagined itself. It failed in September 2020 and was sold to private equity. Could a subscription model have saved the co-op, forcing it to pay less attention to growth and more attention to its members?
How to price for SaaS transformation
The migration of licensed pricing models to subscription of SaaS pricing models continues. Many companies are asking how to migrate to the cloud and subscription models while protecting their established businesses. Begin with value-based market segmentation and then choose a pricing metric that tracks the value metric and differentiates from the licensed pricing.
How to price new functionality
To thrive, to even survive, one must continually deliver new functionality to the market. For this to be sustainable, there has to be a return on the new functionality. It needs to be priced. In this post we explain how to price new functionality.
Adaptive financing for subscription business models - an interview with Timia's Mike Walkinshaw
The shift to subscription pricing and SaaS business models has opened new financing models. One company leading this transformation is Timia Capital. We interview Mike Walkinshaw on the foundations of this approach and how Timia’s portfolio is performing under the Covid 19 pandemic.
How to price ... Ibbaka guides to value-based pricing decisions and tools
Ibbaka is sharing a comprehensive set of value-based pricing decision guides and tools that you can use in your product and services management, marketing and sales and customer success work. Build your business on the value you deliver to your customers (V2C or Value to Customer). Let us know what pricing decisions you need to make and what tools will be of most value to you.
How to price customer success - what is your monetization strategy?
Customer success has emerged as the foundational discipline in the subscription economy. Delivering on its promise requires significant investments, and management teams sometimes struggle to understand and justify these investments. On the other hand, customers can balk at being asked to pay to achieve what has been promised to them. Here is a guide to how you should think through pricing customer success.
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.