THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

Pricing innovation and value drivers

Pricing and value management can play a key role in giving direction to innovation. Value drivers are one way to do this. Does the innovation augment an existing value driver or create a new one? Does it do this for existing users or for new users? Understanding value is the key to successful value creation and capture.

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