THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
TCO or ROI or Value - Which Can Justify SaaS?
Total Cost of Ownership (TCO), Return on Investment (ROI) and Value are ll used in price setting an justification. How are these related? Which approach works best? A value model is at the heart of a successful value program and critical to managing churn.
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