THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
What makes a good value model? Tom Nagle’s view
Value models are the key to value based pricing and value based sales. What are the characteristics of a good value model? Ibbaka is exploring this with a group of experts. Here we go to the source and elaborate on Tom Nagel’s approach to value modeling and what makes for a good value model.
Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise
Tom Nagle basically defined strategic pricing, developing the core ideas and frameworks used today to understand differentiation value, construct a pricing strategy and execute on pricing in the field. Ibbaka spoke with him about the skills needed for pricing expertise.
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