THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
What to price? Products, Use Cases, Value Paths - Poll Results
Our thoughts on what to price, products, use cases or value paths seem to have struck a nerve. We did a LinkedIn poll on this theme and got more than 300 responses in 24 hours. Pricing of value paths is much more common than we expected.
What to price? Products, Use Cases, Value Paths
Pricing is often divided into product pricing or services pricing. This is too simple an approach for companies that provide solutions to complex problems. Use cases and value paths can be a more compelling approach to pricing for companies that do more than sell a simple well defined product.
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