THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
When is 'user pricing' a good pricing metric?
User-based pricing has gotten a lot of bad press recently. It is generally seen as a lazy pricing metric, used by companies that have not thought deeply about their value metric and how to connect the pricing to value. But there are many cases when user-based pricing is the best metric and should be used.
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