THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Would subscription pricing have helped to save the Mountain Equipment Co-op (MEC)?
Mountain Equipment Co-op (MEC) was an important part of how Vancouver imagined itself. It failed in September 2020 and was sold to private equity. Could a subscription model have saved the co-op, forcing it to pay less attention to growth and more attention to its members?
Case Studies at the Value Innovation and Pricing Vancouver MeetUp
Join the Ibbaka team on Thursday March 21 for two pricing case studies. One looks at Economic Value Estimation in precision agriculture. The other looks at vectors of innovation and pricing in media (the subject being the iconic British financial newspaper The Financial Times). This is part of the Value Innovation and Pricing Vancouver series of MeetUps.
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