THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Insights from the Ibbaka workshop at the Professional Pricing Society Spring 2021 Conference
In early May 2021 Karen Chiang and Steven Forth gave a two day workshop on applications of the strategic choice cascade to pricing. The case study featured a choice on data monetization for a precision agriculture company. Different winning aspirations led to very different pricing strategies.
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