Once upon a time it was enough to have a simple ROI calculator that you kept in a spread sheet or pushed to the web. Those days are gone.

Today we need dynamic value models that adapt to market conditions and competitor actions.

These value models are used across the customer experience, for pricing, value based sales and customer success.

OpenAI is testing a new framework for packaging and pricing AI agents. One that resets the anchor prices for AI from tens or hundreds of dollars per month to thousands or tens of thousands of dollars per month. What is happening here? Will it work? What does this mean for other types of agent?