AI is playing a growing role in the buying process. One of the things these AIs look at is the pricing page. How do the pricing pages of some well know B2B SaaS companies perform when looked at by a buyer AI?

Once upon a time it was enough to have a simple ROI calculator that you kept in a spread sheet or pushed to the web. Those days are gone.

Today we need dynamic value models that adapt to market conditions and competitor actions.

These value models are used across the customer experience, for pricing, value based sales and customer success.