B2B AI Agents are attracting a wave of interest and investment. One of the best known examples is Intercom’s Fin AI with its outcome based pricing model. Ibbaka generated a value model for Fin AI and then looked at what this suggests about the pricing model. Generated value models are a recent innovation by Ibbaka where generative AI is used to generate value models from publicly available data.

Edward Wong is taking on a new role at Ibbaka as Manager of Research and Community. In this post he talks about what the role means to him and the contribution he wants to make to Ibbaka, our customers and the wider value community.

What ethical issues come up when one uses AI to inform pricing? As adoption of generative AI based applications starts to take off it is time to put in place plans to address and mitigate ethical issues such as transparency, bias, availability and environmental impact. This is part of an AI pricing strategy.

Good pricing requires good data, and one place that data comes from is market research. But what kind of research? Begin with a value model and quantify it with qualitative research and data analysis. Model your costs and test willingness to pay. And don’t forget to see what the competition is up to!

Second generation generative AI applications are appearing on the market and with that is coming a change in pricing. First generation applications tended to copy existing pricing models, but now that buyers and sellers are becoming more familiar with generative AI generative pricing is moving from consumption to hybrid and generative approaches.

AI SDRs have been getting a lot of attention in rev ops and demand generation circles. We reviewed three of the top vendors in ‘Understanding how generative AI SDRs are revolutionizing sales development.’ In this post we use a generative AI to compare their pricing pages and unique selling propositions.

Sales led growth continues to be the dominant growht mption in B2B SaaS with more than 70% of SaaS companies relying on this approach. How will generative AI impact sales led growth? One place is early in the sales funnel. Sales Development Representatives (SDRs) are responsible for qualifying and prepping opportunities. Can this be done by AI?

Generative AI is increasingly used to evaluate proposals. Before sending out a proposal an emerging best practice is to evaluate it and get recommendations for improvements using a generative AI application. In this post we show you how to prepare a rubric that will help in this process.

What data do you need to capture in order to design and manage pricing? Your value model holds the answer. Build a value model, identify the variables, and see which of the variables can be set through your solution.

One of the factors that determines willingness to pay (WTP) is perceived fairness. In this post Edward Wong looks into what companies need to do to make there their pricing is seen as fair.

Cohere offers an alternative Large Language Model and has a nice, clear pricing page. Let’s look at what Cohere’s pricing says about their offer and compare it with Open.ai’s published pricing for GPT.