Many B2B SaaS companies have multiple types of users,

Chat GPT from Open AI has been getting a lot of attention recently. It is a window into the future of how AI and how we will work with AIs. Ibbaka asked Chat GPT about pricing and product-led growth. See what an AI has to say.

A value model is a system of equations built from value drivers that estimates how much value a solution will provide to a customer or set of customers (market segment).

Many B2B SaaS companies are planning aggressive price increases in 2023. They are doing this because they see inflation as a good to slip in a price increase while their customers will accept one. This is naive. B2B SaaS companies need to be focussed on how they are creating value and how this is changing for their customers. There are opportunities to raise prices, but they need to be targeted and not broad brush.

While appealing to emotions may seem intuitive within the B2C environment, there are often questions around whether emotional value creation really matters within the B2B environment. That is, is there room for emotions if it is “just business”?