2025 is shaping up to be an interesting year and a lot has already happened. In Q1 we have seen some important developments.

Join Steven Forth from Ibbaka, Marcos Rivera from Pricing I/O, and Karan Sood, for an dynamic webinar on "What Happened in Pricing in Q1 2025". Marcos, Karan and Steven are all informed, opinionated and outspoken.

Historically, SaaS companies have used ARR or Annual Recurring Revenue as their key metric. As pricing models diversify and access, usage and outcomes are combined with subscriptions to build hybrid pricing models ARR becomes less relevant. At the same time, more volatility in churn numbers is undermining the utility of ARR as a predictor of future revenue. We need a new metric. Ibbaka proposes that this be APR for Annual Predicted Revenue.