Sell with clarity. Price with confidence. This is the heart of Ibbaka’s offer. We are here to stand with you as you go to market. We make sure your pricing is grounded in data and that your sales teams have what they need to sell the value you create for customers.

Price with confidence. Sell with clarity. The two are closely linked.

Most agree that value based sales is the best practice and that value based pricing consistently delivers higher prices. Value based sales increases win rates, reduces discounting and leads to higher average contract value. But most companies struggle to execute. Why is this?