Let's skip knowledge and talents associated with years of experience and magnificent achievements. Instead, let's look at a set of basic skills - skills that do not require talent yet give any individual a springboard to fly high in the ever-changing socio-economic environment.

The Customer Journey Map is a great way to understand our customers' experience - are they happy, excited, and motivated? Or sad, confused, and unsure if purchasing our software will solve their problems. How is value and pricing communicated, delivered, documented and captured in price across the customer journey?

A quick dive into what value is. Defined as “the regard that something is held to deserve; the importance, worth, or usefulness of something,” value can be found and approached in so many ways, sometimes totally unpredictable - like while searching for a quote and landing on a skill and talent management blog.

Branding can be a daunting and challenging experience. It may take a long time to get it right, but sometimes it takes just a few minutes. Guided by intuition, a gut feeling and a sense of what's right, it is immensely gratifying. Hence the story of Ibbaka Valio and Ibbaka Talio and how they came to be—a lighter take on a serious business decision.