The Customer Journey Map is a great way to understand our customers' experience - are they happy, excited, and motivated? Or sad, confused, and unsure if purchasing our software will solve their problems. How is value and pricing communicated, delivered, documented and captured in price across the customer journey?

Learning is a critical skill and reflecting on how we learn and how we can help others learn is an important part of work. In this post we introduce the Ibbaka Learning Journey Map. We this map when designing learning and for the activation and embedding of new capabilities. It is a concept blend of journey maps and learning theory.