As adoption of generative AI in B2B accelerates, this research aims to track changes in monetization strategies over time. The survey will help B2B operators think through how to monetize new AI-based functionality and identify strategies used by other companies. Results will inform monetization and pricing strategies for AI-based B2B applications, as well as best practices for monetizing innovation. Investors, analysts, and SaaS operators can use the survey results to understand trends in AI pricing and monetization and benchmark their performance against peers.

PeakSpan Capital and Ibbaka have released the 2nd Annual Net Revenue Retention (NRR) 2024 Survey Results, offering valuable insights for B2B SaaS professionals seeking to improve customer retention and reduce churn. Based on responses from 503 SaaS companies, it highlights significant shifts in NRR performance across various SaaS verticals, driven by the integration of AI technologies in 2024.