Maxio and Ibbaka Launch Groundbreaking AI Agent Monetization Survey
Peachtree Corners, GA and Vancouver, BC, February 11, 2025 - Maxio, the leading platform for SaaS billing and revenue management, and Ibbaka, a pioneer in customer value management and value-based pricing, today announced the launch of a comprehensive industry survey on AI agent monetization strategies.
The "Agentic AI - Value - Monetization - Billing" survey aims to uncover emerging patterns and best practices in value creation, packaging, pricing, and billing for B2B AI agents. This initiative comes at a critical time as businesses across industries grapple with how to effectively monetize AI technologies.
"AI agents are revolutionizing how businesses operate, but many companies struggle with how to package and price these solutions," said Randy Wootton, CEO of Maxio. "This survey will provide invaluable insights to help organizations unlock the full potential of AI agent monetization."
Key focus areas of the survey include:
Defining standard AI agent packaging patterns
Identifying optimal pricing models for each pattern
Analyzing current and future adoption trends
Developing heuristics for effective AI agent packaging and pricing
Respondents will receive exclusive access to a comprehensive report summarizing the findings, enabling them to benchmark their strategies against industry trends.
"As AI reshapes the B2B landscape, understanding how to create and capture value is crucial," added Mark Stiving, CEO of Impact Pricing. "This research by Maxio and Ibbaka will be instrumental in guiding pricing strategies for AI Agents."
Companies can take this five-minute survey using this link. People responding to the survey will receive a summary of the results that they can use to benchmark their own performance and get ideas on where to improve.
For more information about the survey or to schedule an interview, please contact:
Taryn Austgen
Director, Integrated Marketing, Maxio
taryn.austgen@maxio.com
Liam Hannaford
Marketing Manager, Ibbaka
lhannaford@ibbaka.com
About Maxio
Maxio is a billing and financial operations platform designed for B2B SaaS businesses that simplifies complex billing processes. It automates recurring billing and invoicing, which reduces errors and saves time. Maxio's key features include automated subscription billing, revenue recognition, flexible billing models, global payments, advanced analytics, and seamless integrations with tools like Salesforce and QuickBooks. It offers features such as subscription management, payment processing, dunning management, revenue recognition, and detailed reports and dashboards to track SaaS metrics. Maxio also integrates with various payment gateways and accounting software.
For more information, visit www.maxio.com
About Ibbaka
Ibbaka is a leading Customer Value Management (CVM) platform that empowers B2B SaaS companies to optimize value delivery and pricing across the entire customer lifecycle. We empower businesses to define, communicate, and demonstrate value, leading to improved sales performance, higher customer retention and lifetime value, and accelerated growth.
Through configurable and highly flexible value models, dynamic and interactive value stories and visualizations, AI-powered analytics, and seamless integration with CRM and customer success tools, Ibbaka transforms how businesses understand, communicate, and capture customer value. Ibbaka’s unique ability to connect pricing models with value models allows companies to justify value-price ratios and capture fair pricing aligned with delivered value.
For more information, visit www.ibbaka.com
