Research & Reports

Unlock Data-Driven Growth

Ibbaka delivers actionable insights and benchmarks from years of collaboration with B2B SaaS leaders. Our mission is to empower companies of all sizes with the market intelligence they need to drive revenue growth and make informed decisions.

Rashaqa Rahman Rashaqa Rahman

Customer Value Management and Pricing Report

Ibbaka conducted a survey targeting leaders and professionals to gain insights into the benefits of Pricing and Customer Value Management Software for their businesses. Through this survey we were able to understand the specific advantages, the value and outcomes that can be achieved from pricing and value management investments.

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Our customers see their average contract value increase 2X-4X, and their NDR (Net Dollar Retention) improve by approximately 10%