THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Testing the alignment of your pricing strategy

Many companies struggle with pricing alignment without even being aware it is an issue. In some cases there is confusion on goals, or perhaps too many goals. In other cases the different parts of the organization are pulling in different directions. You can get insight into pricing alignment at your company by having different people take a pricing self assessment and comparing the results.

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