Ibbaka’s Webinars and Podcasts in 2023
Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talio.
Collaboration is key to packaging and pricing work. The Ibbaka process for building value models, defining solutions and packages and designing pricing models is highly collaborative. We also collaborate with other experts in the pricing community and one way we do this is in webinars and podcasts. Here are the webcasts and podcasts that we joined in 2023.
Webinars
B2B Pricing Pulse with Dan Balcauski with Alex David, Steven Forth, Rob Litterest, and Karan Sood
https://streamyard.com/watch/VFgdvxEcvRVR
This webinar assembles a selection of the industry's foremost B2B pricing experts to explore the heartbeat of current pricing strategies and trends. Engage in a lively and informative session as our panelists share their insights on the evolving dynamics of B2B pricing, from innovative models to effective tactics for today's market challenges.
Net Revenue Retention Deep Dive - A Discussion of PeakSpan Capital & Ibbaka’s 2023 NRR Survey Report with Sanket Merchant, Srinivas Somayajula and Steven Forth
https://vimeo.com/871676518?share=copy
An open discussion on Net Revenue Retention, why it matters, and how to manage it. Supported by the results of the PeakSpan-Ibbaka 2023 Survey on Net Revenue Retention.
You can download the survey here.
PeakSpan Master Class by Karen Chiang and Steven Forth: Impacting 2024 Growth Through Pricing & Packaging
https://www.peakspancapital.com/master-classes/impacting-2024-growth-through-pricing-packaging
Many of you are in the middle or close to finalizing 2024 planning. It’s an exciting and reflective time of the year as you cast renewed goals for success in the new year and think critically about what worked, what didn’t, and where you see opportunity matrixed across perceived impact and difficulty to execute. In this session, Steven and Karen will spend an hour deep-diving into how intelligent pricing & packaging can drive a massive impact on your 2024 goals (some expected and others not!) and, importantly, offer an operating framework that you can apply to your business to understand better (and execute) those initiatives.
PeakSpan Master Class by Karen Chiang and Steven Forth: Pricing Diagnostics and Rapid Response
https://www.peakspancapital.com/master-classes/pricing-diagnostics-and-rapid-response
During the last Master Class, Karen and Steven led an insightful (and timely) discussion on “Using Pricing to Optimize NDR”. In this session, Karen and Steven will deep dive into completing an effective pricing diagnostic and low-hanging fruit to rapidly triage for immediate impact. It isn’t uncommon that pricing often is set early in the inception of a business and, for a variety of reasons, hasn’t evolved as the business scaled. We couldn’t be more thrilled to have the Ibbaka team lead this discussion and will be drawing upon decades of first-hand experience across hundreds of SaaS scale-up clients, business models, vertical markets, and more. This is an area where even small improvements can have a massive impact.
PeakSpan Master Class by Karen Chiang and Steven Forth: Using Pricing to Optimize NDR
https://www.peakspancapital.com/master-classes/using-pricing-to-optimize-ndr
In this session, Karen and Steven will spend roughly 60 minutes deep-diving into how you can use pricing to optimize net-dollar retention (“NDR”), especially amid the current macro environment and headwinds. As you know, pricing is a powerful lever that positively correlates with how each dollar of your revenue is valued, and the Ibbaka team will explain how and why this is the case. They will explore specific techniques businesses can use to execute pricing strategy optimally and, most importantly, understand the impact and outcomes that pricing can influence. The connections between value, especially differentiated value, your pricing metric, and your prioritized market segment are key to good pricing governance. Having a solid customer value management and pricing optimization strategy that will drive customer engagement and retention is the way to capture better dollar returns on your SaaS business.
Podcasts with Mark Stiving
Ed Arnold and Mark Stiving: Value-Based Pricing in the Subscription Economy: Why It’s Hard to Perfectly Align Value, Usage, and Pricing with Ed Arnold
In this episode, Ed talks about the future of value-based pricing in the subscription economy as he discusses how product-led growth companies achieve their initial growth which later on leads to big wins.
Karen Chiang and Mark Stiving: Service-Led Growth: Why, How and When to Utilize It with Karen Chiang
In this episode, Karen talks about service-led growth and its advantages over product-led growth in certain situations. She also tells us when and how to utilize it, along with the concept of collaborating with the customer throughout the journey to maintain and maximize the value of your product or services.
Karen Chiang and Mark Stiving: Minimize Churn and Boost Your Net Dollar Retention with Karen Chiang
In this episode, Karen discusses the importance of linking your pricing to value and creating pricing packages that accurately reflect the value provided to consumers.
Steven Forth and Mark Stiving: How to Approach Increasing Your Prices Caused by Inflation with Steven Forth
In this episode, Steven shares Ibbaka’s approach to raising prices, especially during inflation, as he discusses what’s expected to happen in the pricing world next year, given all the events that have been around this 2022.
Steven Forth and Mark Stiving: Disrupting Pricing with AI
https://impactpricing.com/podcast/disrupting-pricing-with-ai-insights-from-steven-forth/
In this episode, Steven talks about AI and how it is impacting the world of pricing. He also shares some of the improvements we could expect from AI infrastructures in the near future.
Steven Forth and Mark Stiving: Hybrid Pricing with AI
https://impactpricing.com/podcast/428-hybrid-pricing-and-pricing-with-ai-with-steven-forth/
In this episode, Steven enlightens us about hybrid pricing models and explains why we should adopt it. He also shares why pricing people need to change the way they see AI along with the work they do in pricing.
Steven Forth and Mark Stiving: Challenges of Pricing AI
https://impactpricing.com/podcast/479-challenges-of-pricing-ai-with-steven-forth/
In this episode, Steven discusses the challenges of pricing AI, primarily due to the limited availability of data. He emphasizes the importance of shortening the time required to build value models in order to easily establish pricing.
Steven Forth and Mark Stiving: Net Revenue Retention is Your Most Important Growth Metric
In this episode, Steven delves into a report that includes research analysis on the Net Revenue Retention growth of various industries. The report explores the impact of factors such as organizational design, package architecture, pricing metrics, among others. Additionally, it highlights the role of churn, customer success, and a dedicated team in driving this growth.
Steven Forth and Mark Stiving: Sound Economic Planning Leveraging Strategic Pricing
In this episode, Steven advocates for proactive scenario planning, encouraging businesses to identify critical uncertainties and fortify their pricing strategies for the uncertainties of the future.
