Ibbaka Wrapped 2024: Webinars & Podcasts
Liam Hannaford is the Marketing Manager at Ibbaka. Connect on LinkedIn
As we approach 2025, it's time to reflect on the valuable insights and collaborations that have shaped our understanding of value, pricing, and packaging strategies in 2024. The past year has been rich with engaging webinars and podcasts, exploring cutting-edge topics in pricing, AI monetization, Net Revenue Retention (NRR), and customer value management.
These discussions have covered a wide range of subjects, from the impact of AI on pricing strategies to optimizing net revenue retention. Whether you're a seasoned professional, new to the pricing and value field, a student, or someone looking to improve your pricing strategy, the resources compiled below offer practical, expert insights and future-thinking perspectives on the dynamic world of value, customer value, pricing, and packaging.
Join us as we recap key discussions, featuring insights from industry experts, partner events, emerging trends, and strategies that have come to light through various content collaborations in 2024.
This compilation sets the stage for innovative pricing approaches in the year ahead, providing valuable knowledge to enhance your pricing strategies and drive B2B SaaS growth in today's competitive market.
Webinars in 2024 (Select any webinar from the gallery below)
Maxio’s SaaS Builder Podcasts in 2024
What Ingredients Do You Need to Create an Efficient Pricing Strategy for an Early-stage SaaS Business?
Steven Forth, Co-founder and CEO of Ibbaka, shares his expertise in creating efficient pricing strategies for early-stage SaaS businesses. He emphasizes the importance of ongoing conversations about pricing within the company and with customers, rather than relying on annual reviews. Steven also highlights the need for continuous education, competitive analysis, and data-driven decision-making to ensure your pricing strategies are effective and adaptable in a rapidly evolving market.
Should SaaS Founders Double Down on Their Pricing Model Refinement or Diversify Their Service Offerings?
Steven Forth, Co-founder and CEO of Ibbaka, joins the discussion to dive into the strategic nuances of pricing models for SaaS companies. Addressing whether founders should double down on refining their pricing models or diversify their offerings, Steven emphasizes the critical role of focus in driving growth. His insights offer practical advice on maintaining discipline and leveraging pricing strategies to unlock new growth curves.
Should SaaS Companies Prioritize Customer Feedback or Internal Analytics to Optimize Their Pricing Model?
Sharing insights into the critical importance of customer feedback over internal analytics for optimizing SaaS pricing models, Steven Forth & Maxio’s CEO, Randy Wootton discover a real-world example highlighting the pitfalls of assuming value features without direct customer input. Learn how to construct and validate value models through customer conversations and why straightforward, honest communication matters. Uncover practical tips for addressing customer value dimensions, especially when dealing with innovative tech solutions.
Can Gen AI Optimize Your SaaS Pricing?
Steven Forth dives deep into SaaS Gen AI-powered pricing technologies, providing cutting-edge insights on optimizing your pricing strategies. Joining Maxio’s CEO, Randy Wootton, they discover how generative AI is revolutionizing the ability to build value models in hours rather than months, offering a game-changing approach to adaptive and dynamic pricing. Gain valuable perspectives on capturing customer value effectively and the crucial steps to leverage AI for smarter pricing decisions.
Impact Pricing Podcasts in 2024
Value-based Pricing and Willingness To Pay, What’s the Difference?
Steven emphasizes the importance of shaping willingness to pay by understanding and communicating real value to customers. He also highlights the role of AI and context-driven pricing in adapting to customer needs dynamically, stressing that consistent delivery and documentation of promised value are crucial for long-term retention.
Generative Pricing Explained: How AI Will Transform Value Measurement and Proposal Success
In this latest episode with Mark Stiving from Impact Pricing, Steven explores the concept of generative pricing, emphasizing how AI can transform pricing strategies through real-time value measurement and dynamic proposal evaluation. He discusses how composable AI applications and generative adversarial networks might drive advancements in pricing and proposal management. Practical advice is also provided on using AI to optimize proposals, including developing effective evaluation rubrics and leveraging AI for better decision-making.
AI vs. SaaS: Transforming Software Pricing and Value Delivery
In this episode, Steven and Mark Stiving explore how AI can revolutionize software customization and pricing, ensuring precise value delivery for each B2B SaaS customer. Steven highlights that while AI brings innovative capabilities, it reinforces the core principles of pricing rather than altering them. Discover how leveraging AI can enhance your value delivery strategy and maximize ROI in the competitive B2B SaaS landscape.
The Pricing Landscape: Insights from the Professional Pricing Society Conference
Steven delves into the dynamic world of pricing strategies as revealed through the lens of the Professional Pricing Society event. He talks about the latest developments, innovative practices, and thought-provoking discussions emerging from these events of pricing professionals. From uncovering cutting-edge pricing technologies to dissecting evolving pricing trends that offer valuable insights to help you in navigating the ever-changing landscape of pricing strategies especially where AI is concerned.
Navigating the Future of Pricing: Insights on AI and Value Dynamics
Steven shares the shifting landscape for pricing professionals, emphasizing the rising importance of pricing strategists over analysts in leveraging AI for value-centric decision-making. Additionally, he highlights the possibilities beyond automation to include real-time recalibration of value models, enabling companies to better adapt to changing customer needs and market dynamics.
Transformative Trends in B2B SaaS Pricing for 2024
Steven discusses the growing significance of showcasing economic value to customers and the challenges that companies encounter in accomplishing this, particularly with regard to AI monetization. There is a strong emphasis on the necessity for better understanding and communication of the value delivered by SaaS products to enable more effective value-based SaaS pricing strategies.
What The Tech #38: Innovation Can’t Be Random
Ready or not, artificial intelligence is going to fundamentally shift not only how we build and deliver solutions, but how we assign value to products going forward. This is especially acute in the world of SaaS, as the mainstream emergence of generative AI and other machine learning practices changes the entire cost paradigm of product development—and we’re arguably only getting started.
So how can SaaS businesses determine the value of their offerings—and price their solutions accordingly—in this new reality?
