Our Wrapped 2024 webinar and podcast recap of cutting-edge strategies in AI monetization, Net Revenue Retention (NRR), and value generation for B2B SaaS. From expert tips, industry leader conversations and interviews - content to make you and your customers a sales and value creation powerhouse.

Ibbaka had the pleasure of hosting a roundtable discussion on Monetizing Generative AI, featuring two industry luminaries: Michael Mansard from Zuora and Kyle Poyar from OpenView Partners. Generative AI is going to transform how we build B2B applications, how we configure them, how we move to dynamic configuration, and all of that is going to have a huge impact on both monetization and pricing.

How to monetize investment in generative AI is a critical question for B2B SaaS. Join Kyle Poyar from Growth Unhinged and Openview, Michael Mansard from Zuora and Ibbaka’s Steven Forth for this webinar which will define how companies can move forward and monetize generative AI applications.

Are you facing the age-old question: Should you raise prices when your costs go up? Dive into our latest blog where we embark on a thrilling journey through the world of pricing dynamics and cost management. Join us as we unravel the mysteries of sunk costs, variable expenses, and the delicate dance of pricing strategies in the SaaS world.

When and how do you hire a pricing consultant? Pricing consultants have the power to streamline your pricing strategies and enhance profits, yet they may also complicate matters with too much analysis. This article offers crucial advice on when and how to choose a pricing expert wisely.

Dive into the intricacies of customer value delivery over time, and discover actionable strategies to ensure your pricing aligns with evolving customer needs. Explore practical guidance aimed at crafting pricing strategies that capture value and drive success, from prioritizing services to comprehending value evolution and cost dynamics.

More than a fictional character, Super Val is a superheroine on a mission, a symbol dedicated to waging war against pricing pitfalls and championing the noble cause of authentic value creation for customers. We delve into the genesis of Super Val, a product of Ibbaka's commitment to revolutionize conventional pricing models, offering solutions to the challenges B2B SaaS businesses encounter in setting the right prices.

On October 4th, Ibbaka will join with our partner PeakSpan to give a webinar on the results of the Net Revenue Retention research. Join Sanket Merchant (PeakSpan), Srinivas Somayajula (formerly Calendly) and Steven Forth (Ibbaka) and get insights into best practices in Net Revenue Retention.

The fast-paced and ever-evolving world of AI has placed pricing at the forefront of business success. Companies are competing fiercely and adapting to the dynamic demands of customers, with AI taking center stage.

The Pricing & Value Diagnostic Checklist serves as a valuable tool to conduct a rapid evaluation of your pricing performance and processes, enabling you to identify areas for improvement and take necessary corrective measures.

In the dynamic world of customer value and pricing, finding the right words to capture complex concepts can be a challenge. The term “grok” and why we implemented this to our LinkedIn newsletter - explore the origins of this intriguing term and why it resonates with our mission to unlock the true power of understanding in value and pricing.

Take control of your pricing with our upcoming Master Class with PeakSpan Capital. Our highly anticipated event is on “Pricing Diagnostics and Rapid Response” and will equip you with a practical action plan that empowers you to swiftly diagnose and take control of your pricing strategy.

Ibbaka's website is now easier to navigate and provides a wealth of valuable information on the company's services and expertise. This fresh update demonstrates Ibbaka's commitment to staying at the forefront of innovation and delivering the best possible user experience to its clients.

B2B pricing work usually focuses on the economic value, but that is only part of the story. Few B2B sales take place without an emotional commitment from the buyer. Emotion, how buyers and users feel about a solution, are also central to the customer journey and impact subscription renewal. Understanding emotional value drivers is part of B2B pricing.

A value model is a system of equations built from value drivers that estimates how much value a solution will provide to a customer or set of customers (market segment).

Service-Led Growth is a concept blend of Product-Led Growth and Strategy Consulting - it draws on the most powerful ideas in each approach. Concept blending is a powerful tool for innovation across all growth models. We invite you to explore the power of service-led growth and think about how it can apply to your business.

Introducing Ibbaka Valio - a Software-as-a-Service (SaaS) solution for Customer Value Management and Price Optimization. With Ibbaka Valio, companies drive revenue growth by increasing average deal size between 50% and 100%.

Ed Arnold will be giving a talk at the Professional Pricing Society’s Spring Conference in Chicago on “The Art of Value Storytelling”. Ed has deep experience developing value models for B2B companies and using these models to inform pricing design. The model is what lies below the water, what most customers want to hear is the value story.

Understanding value drivers is critical to work in Product Management, Marketing, Sales and Customer Success. Value drivers come in 3 flavours: Economic, Emotional and Value. Understanding value drivers is central to effective pricing demand and value management.

Service-Led Growth (SLG) is a compelling growth model with a well defined growth flywheel. It is most relevant when introducing solutions to complex problems where a deep understanding of how the problem and solution fit together is important. Please join the Service-Led Growth group on LinkedIn.