THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Two pricing-packaging responses to platform commodification
Every successful platform eventually sees its core functionality get commoditized. There are two completely different strategic responses: 1. separate new high value functionality from the platform or 2. use the new high value functionality to defend the platform price. Be clear which approach you are taking as one can cancel out the other causing both to fail.
Pricing strategy changes across the technology life cycle
Pricing has important transition points across the technology adoption cycle. How you think about value and use it to shape your pricing strategy changes as your buyer’s motivation changes. It is critical that leadership, investors, product and services managers and marketing understand these transitions and price products or services appropriately for them
Looking back at pricing predictions for 2018
Looking back at pricing predictions for 2018 we see how good our crystal ball really was.
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