THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Hugging Face and pricing for community led growth
Community led growth is one of the six growth motions that Ibbaka supports. A current and very exciting example is Hugging Face, the community for Generative AI. Hugging Face provides a great example of pricing for community led growth.
How Growth Models are used together (Sales-Led Growth, Product-Led Growth, Service-Led Growth, Relationship-Led Growth, Community-Led Growth)
B2B companies use 5 distinct growth models: Sales-Led Growth, Product-Led Growth, Service-Led Growth, Relationship-Led Growth and Community-Led Growth. These models are often combined. How are they being combined? Sales-Led Growth is the most mature approach and uses the most different combinations.
5 Growth Models and How to Price for Them
There is more than one way to grow your company. The 5 most common growth models today are Product-Led Growth, Sales-Led Growth, Service-Led Growth, Community-Led Growth and Relationship-Led Growth. Most companies will have a lead strategy and a supporting strategy. Each model has implications for pricing strategy.
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